To some extent employees affect business environment. The training and development process helps the employees to work effectively and efficiently in order to achieve the organizational goals, specifically in service sector. This begins with the hiring process and continues through regular and timely training and development sessions. As skilled and experienced employees has expertise to support organization to get success. Skilled employees can help an organization to achieve organizational goals and objectives. These are the features of product and services which customer would be considered during the purchase process. For example, a customer is willing to purchase a two-wheeler car which can come with gears and without gear, automatic or manual. The other form of competition is “Product Form” in which customer seeks different features and functions in a product. They should also analyze how their competitors are responding to market changes and what tactics they are using to come up with better planning to these changes.įor Instance, Videocon, BPL, Onida and others are competitors of Philip Television in Television Market. It must know how competitors react when there is a change in market environment such as political and legal changes, technological change, change in consumers behaviours can impact their business. Other approaches for market competitive analysis is PEST Analysis, PESTLE Analysis and SWOT Analysis as well.Īn organization must understand that unawareness of competitors can make it difficult beat the competitors and lead the market. product, price, placement, promotion, people, process and physical evidence. In other words, understand competitors marketing mix strategy i.e. What benefits a company can offer to the customers which competitors does not offer. How they can differentiate from their competitors. An organization must understand, what value added services their competitor is providing or the unique selling point of their competitors. The organization must know how to do a competitive analysis of competitors and have a competitive advantage. The competitors of an organization can have a direct impact on business strategies. Therefore, organizations must adopt a marketing strategy that attracts the potential customers and retains the existing customers by taking into consideration the wants and needs of customers and by providing the after sales services and value-added services. The customers are the central part of any business as they tend to attract and retain most of the customers to generate revenue. Examples of Micro Environment Factors Affect Business Customers introduces MacBook Pro with Intel Coffee Lake Processor in mid 2018 to compete with its rivals and sustain the customer base. Apple is already introduced a functional keys touch bar. a tough time and certainly affect its decision making. Dell XPS 13 and HP Spectre 13 Laptops are giving Apple Inc. MacBook Pro is a well-known brand of Apple Inc. The reason is that every business is different in size, capacity, financial resources, human resources and overall strategies.įor example, competitors affect the business decision-making process. Mostly, in the marketing environment, micro factors do not affect all the businesses in the industry in the same manner. How Micro Environment Affect Business Decisions Examples of Micro Environment Factors Affect Business.How Micro Environment Affect Business Decisions.
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